Something we learned later on: these aren’t literal upvotes but an algorithmic tabulation of upvote values. Strap up, dedicate at least six weeks, and start preparing. It’s Pac Man and you need to eat as many of those dots in 24 hours as you can or you are dead. It’s about two things: the story you’re going to tell and how many levers you’re going to have at your fingertips to pull when the moment is right (or - when you’ve just been overtaken and moved to second place - when that moment turns very, very wrong). This isn’t merit-based, no one cares how many real-life users you have, and if we’re being real, it’s not about your product at all. It doesn’t matter who hunts you (or in our case if you’re “hunted” at all). The five strategies we used to win Product of the Day, Week, and Month Nearly 2,000 new users emailed in to ask about our launch discount. The launch day was our best day of organic sales-leads ever. You might say those are vanity metrics, but: we saw web traffic bump up 5x, single-day account creation 8x, and single-day workspace creation increased by 10x. We went on to win Product of the Day, Week, and Month. But that was before we’d built a dense network of customers, fans, and operator investors. We’d launched on Product Hunt 14 times prior, with product features and side projects alike, and never broke 1,000 upvotes. One way to do this? Utilizing our biggest evangelists - our customers. Today, we have nearly 100k customers and are valued at over $100m.Īs the macroeconomic impacts of recession took root across tech and SaaS, we knew that paid ads alone weren’t going to paid ads alone weren’t going to supercharge our growth - or show people just how far we’d come. A month later the world would stop and we would spend two years fighting tooth and nail to bring this product to life. My co-founder and I met in college and started the company in 2017, launching the product in February 2020. It's a visual workspace where your team’s content can be easily stored, shared, managed, and finalized. My company, Air, is a Creative Operations platform for marketers and creatives. Add as many items to this checklist as you have available to you!
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